Nearly 5 billion videos are watched everyday on YouTube and it is also seen that a third of online activity is spent watching videos.
Due to this statistics there is a rise in streaming services such as Netflix, IGTV, Amazon Prime, etc. It’s clear now that video is an essential channel for marketers.
Investing on social media video marketing is necessary to capture and keep the target audience engaged.
But what makes a video impactful? How to keep the viewers engaged?
Here are 6 secrets to a super successful video marketing strategy which will help you plan and create your own video content.
1. Tell a story, don’t sell
Remember those salesy video pitches we haven’t been able to tolerate for more than a few seconds? That’s the very reason your video shouldn’t be about selling. Instead, turn your creative juices towards emotive storytelling.
If you focus on providing value and solving your customer’s needs and desires, your video is bound to catch more eyes, gather more engagements, drive more comments, and earn more shares.
If you’re worried about the return on your investment, you can always put a relevant call to action at the end.
2. Put the best part in the first 10 seconds
The most valuable asset today in the digital world is the viewers’ attention and time. To get them to watch the complete video, you must put the best part upfront, in the first 5 or 10 seconds.
Put a teaser or ask a question that addresses their biggest problem. All in all, give them a motive and what to expect out of your video in the initial few seconds. Not depicting whether the video is funny, informative or awareness based can cost you less view time.
3. Stand out and amuse them
Create content that will grab the viewer's attention. A shorter content with a little humour in it, some fun facts, illustrations, quotes, etc. can gain and retain their attention.
Make them tuned in by creating curiosity in your video and to do so your headline should do the same. Using humour the right way can give your video the limelight where your efforts will be valued.
4. Optimize your video to the latest SEO guidelines
One of the essentials to putting out your video is that you want your site or business to appear on search results. That’s why it is important to add relevant and popular keywords in your video description.
This makes the search engine crawlers to get an idea of what your video is all about and whether it matches with what the user wants to see or not.
Make sure you put unique but relevant titles to stand out from the crowd and last but not the least, enable embedding so that you get inbound marketing links whenever someone shares your content.
5. Educate to engage
If your ideas are being overlooked, it’s time to communicate them differently. 65% of the audience are visual learners. You can use video marketing to educate them so that it becomes engaging and popular.
Educate them on how to use your product, provide some useful tips, create webinars, etc. In this way you can create a win-win situation i.e. your audience gets the knowledge and you get a happy audience.
6. Use the best tools
Make sure you upload or link your videos to popular video platforms such as youtube, vimeo, etc. Some tools will help you create videos on the go, give enough time to research them and pick the best ones for yourself.
Also, tools like keyword planner or Google trends will help you land with those perfect keywords and titles that users are searching for the most.
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